Learning paths

Learning Paths

Structured learning paths for mastering AI in specific marketing domains.

AI Marketing for Students & Career Switchers

From zero marketing knowledge to job-ready AI marketing fundamentals — a staged path for students and career switchers entering the field in the AI era.

3 min read·beginner

Learning Path

Analytics

Analytics AI Path: From Report Builder to Insight System Architect

A staged path for marketing analytics leads: use LLMs for analysis and narrative, automate the reporting layer with agents, and build a self-improving insight practice.

4 min read·intermediate

Learning Path

Automation

The CRM & Lifecycle Marketer's AI Path

A staged learning path for CRM and lifecycle marketers: from AI-assisted segmentation and copy to self-improving nurture loops and lifecycle agents.

2 min read·intermediate

Learning Path

Paid Media

Paid Media AI Path: From Campaign Manager to AI-Leveraged Buyer

A staged path for paid media specialists: work with platform automation instead of against it, build an AI creative engine, and automate analysis and reporting.

3 min read·intermediate

Learning Path

Agents

CMO AI Strategy Path: Leading a Marketing Org Through AI

A learning path for marketing leaders: build a credible AI strategy, redesign team structure and skills, and put governance in place before an incident does it for you.

4 min read·intermediate

Learning Path

Video & Creative

The AI Video & Creative Path

A staged learning path for marketers building AI-powered video and creative production: from first generations to a repeatable creative pipeline.

2 min read·beginner

Learning Path

Automation

Marketing Ops AI Path: The Ops Manager's Automation Roadmap

A staged path for marketing ops managers: from adding AI steps to existing automations, to building agentic workflows, to governing an AI-powered ops stack.

3 min read·intermediate

Learning Path

Content

AI Content Path: Content Marketing Mastery With AI

A staged path for content marketers: from responsible AI-assisted writing to a full production system with quality gates, GEO-aware structure, and a performance loop.

3 min read·beginner

Learning Path

Agents

AI Marketing Foundations: Learning Path

A structured learning path for marketers new to AI — covering core concepts, practical tools, and first workflows to implement.

1 min read·beginner

Learning Path

Social

AI Social Path: Becoming an AI-Powered Social Media Manager

A staged learning path for social media managers who want to use AI across ideation, creation, scheduling, listening, and reporting — without their channels going generic.

3 min read·beginner

Learning Path

Agents

Agent Builder Path: From Marketer to Marketing Agent Builder

A staged path for marketers who want to go beyond prompting and actually build AI agents that monitor, research, and act on marketing tasks autonomously.

4 min read·intermediate

Learning Path

GEO & Search

GEO Mastery Path: From Zero to AI Search Practitioner

A staged learning path that takes you from understanding what generative engine optimization is to running a full GEO program with measurement, optimization, and reporting.

3 min read·beginner